The demise of the ‘job for life’ concept, corporate collapses and mass redundancies are among the reasons why seventy per cent of Australia’s small businesses are now run by a staff of one. In the last seven years or so the numbers have trebled to over 900,000 and are expected to climb as people find greater fulfilment in working for themselves.
For anyone considering going alone Flying Solo: How to go it alone in business is a really handy, readable guide written by experienced soloists. Gerrish and Leader provide the tools to plan and start a solo venture or overhaul and rejuvenate one that has been plodding along for years. The book shows what’s required of you practically and psychologically to work successfully for yourself and is split into three sections: thinking solo, acting solo, and staying solo.
The authors also show how to develop your game plan, promote yourself, meet the eight essentials for a healthy solo business and keep it on track. Soloists fall into three categories: soloists by design who deliberately pursue a career as an independent; accidental soloists who fall into it; and circumstantial soloists who may have been retrenched. Either way, this is a great book for anyone struggling to find purpose in traditional jobs.
