Dr James Cowley is not a new age guru, but a professional working in the heart of the global commercial world. In his new book, I Need Balance in my Life, Dr Cowley taps into the desire of most people to find work-life balance in an increasingly stressful environment.
His book is not an academic text, full of charts and diagrams, but grounded on theory extrapolated from numerous research and consumer behaviour projects. He draws on the experiences of many people to identify and recognise the signs of imbalance.
The book concentrates in detail on how to start change, then offers a variety of case studies and practical exercises to assist the reader towards achieving balance. This is a feel-good book that challenges the reader to re-assess themselves and how they interact with their environments.
One of the more interesting chapters covers ageing workers, and challenges readers stereotypes about older employees. It includes an insightful analysis of stereotypes about mature workers across different generations, and looks at their collective effect on baby boomers. It presents a number of paradigms about the future workforce, and challenges executives to change their mindsets.
Ironically, though, many HR professionals work considerable hours and stand to gain from this book, both personally and in gaining insights into changing work/life balance issues.
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