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 News | August 30, 2008 |
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The New Bottom Line
The New Bottom Line
by A Mitchell, A Bauer & G Hausruckinger
Capstone, 2003
$59.95
Modern companies create value from within their operations –such as offices, shops and factories – and sell this value on to consumers. Their common assumption is that the path to improved profitability lies in doing this better and cheaper.
The New Bottom Line, however, proposes that the next level of wealth creation, and therefore the opportunity for growth, lies along a different dimension. It argues that helping individuals maximise their personal productivity and ‘profitability’ will drive forward a new bottom line of value in their life.
But this shift from a product-centric value to a person-centric value is not achieved easily. It means a fundamental shift in the way organisations do business, and the authors are successful in conveying the depth of change required in order to achieve a person-centric model. The book acknowledges that this is something that smaller companies are likely to make this shift much easier than large multinationals – especially when it comes to learning about customers and having them supply this information willingly. The New Bottom Line examines the employer-employee relation-ship, and gives due recognition to the importance of building intimacy, trust and loyalty.
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26 August 2004
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