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  NewsOctober 13, 2008
The e-Learning Fieldbook
 
The e-Learning Fieldbook

by N van Dam

McGraw-Hill, 2004

$69.95

In the digital age it is surprising to find that many, even large, companies are not taking advantage of the benefits offered by new technologies. E-learning has proven to be globally effective for people and companies and transcending borders and time but new strategies are required to move to the next level.

This book analyses the lessons learned by some of the world’s most successful companies and is divided into two parts. The first focuses on the implementation of tips, techniques and trends of e-learning into companies as well as examining the elements of a successful e-learning strategy. The second part examines how 25 companies have successfully aligned e-learning with their business goals.

The lessons are many: e-Learning is a change initiative that can impact on business results, it’s a new way of learning, the target audience includes customers and even end-users, strategy and marketing plans are crucial for proving results to the executive and new skills are required for the digital age amongst others.

E-learning is a powerful tool from launching new products, training teams and even educating senior executives. This book is for everyone interested in learning what works and what doesn’t with e-learning.



26 August 2004

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